Egypt has been ranked top of 10 leading countries in Africa where hotel development has seen an upsurge, with Nigeria, Morocco and Ethiopia trailing. This is according to the 11th annual survey by W Hospitality Group, which over the years has earned global acclaim for its expertise in hospitality business.
The four countries lead the pack by numbers of rooms in the internationally-branded hotel development pipeline, with Egypt showing 15,158 rooms in 51 new hotels. A total of 75,155 branded rooms in 401 hotels are in development across the continent, a net increase (ignoring recent openings and taking in to account deals that have not come to fruition) of almost 11,000 rooms in the pipeline, 17% up on 2018.
W Hospitality Group’s Hotel Chain Development Pipelines in Africa survey had a record 43 international and regional hotel contributors this year, covering 54 countries in north and sub-Saharan Africa, and the Indian Ocean islands.
The top-line figures show that in North Africa the rooms’ pipeline is up 2.3% on 2018, and down 3.8% in sub-Saharan Africa, largely due to several of the chains ‘cleaning’ their pipelines, deleting deals that they believe are not going to happen. These cleaning adjustments amount to more than 12,000 rooms in 74 hotels.
Nevertheless, despite this significant adjustment, there has been growth of 51% in the total pipeline rooms since 2015 – North Africa up by 58%, and sub-Saharan Africa up by 47%.
According to survey, the top 10 countries account for 69% of the total hotels in the survey, and 74% of the rooms. Details of the survey report is expected to be presented for discussion at the forthcoming Africa Hotel Investment Forum (AHIF) in Addis Ababa, billed for September 23 and 25. The annual forum is organised by Bench Events.
The Managing Director of W Hospitality Group, Trevor Ward, said: “Egypt has by far the largest number of rooms in the pipeline this year, almost double the number in Nigeria, which is in second place. There has been huge activity by the chains in Egypt, with over 2,000 new rooms signed there in 2017, and a further 4,500 in 2018, of which 1,850 were signed by Radisson. Accor has no fewer than 16 deals with 6,363 hotels in Egypt, boosted by new brands from its acquisitions, including Mövenpick and Fairmont.”
Ward described this as an interesting development: “It’s interesting that there has also been a lot of activity in some of Africa’s countries, such as Niger and Zambia. In Niamey (Niger), where there is currently no branded hotel supply, there are no fewer than five hotels in the pipeline, and in Lusaka (Zambia), the chains signed 11 deals in 2018 and early 2019, taking the total pipeline there to 15 hotels with almost 1,900 rooms.’’
Looking at the top 10 cities, Cairo, with over 8,000 rooms in development and Addis Ababa, with over 5,000, have a clear lead. They are followed by Lagos (the leader for several previous years) and then Nairobi, Algiers, Abuja, Dakar, Abijan, Lusaka and Marrakech, the last two in the top 10 for the first time.
Egypt is not only the country with the most internationally-branded hotels in development, it also has the most internationally-branded properties already operated by the contributors, 108 hotels with 35,711 rooms between them. The countries which rank next, in terms of branded hotel rooms already operating are South Africa with 24,048, Morocco with 12,498 and then Tunisia, Nigeria and Algeria, all with just over 5,000. Kenya has over 4,000 branded rooms and it is followed by Ghana, Tanzania and Cape Verde, each with just over 2,000. At the other end of the list, there are four countries with no internationally-branded hotels and none in the development pipeline; they are Central African Republic, Eritrea, The Gambia and Somalia.
In the battle of the brands, Accor is the strongest pipeline player in Africa with more than 27,000 rooms spread across 162 hotels. It is followed by Marriott with over 23,000 rooms in 135 hotels. However, if both complete their current development pipelines with no further additions, they will stand neck and neck with just over 40,000 rooms each operating in Africa. Hilton is in third place, Radisson fourth and IHG fifth, after which, there is a substantial gap between the big five and other international chains.
Source: New Telegraph Nigeria